Douglas Service floor developed at Sheridan & Co.

Douglas, the leading retailer in the European beauty industry, wanted to refresh their flagship store in Frankfurt, Germany.  The main objective was to achieve a compelling beauty experience that would enhance the brand engagement. The space results in an impactful hub with elegant and clean features, while maintaining the brand’s integrity.

The service floor which is functional but visually appealing, contains a quick treatment lounge, hair and make-up salon as well as a nail bar and lounge.

In addition, a unique way to demonstrate the beauty products was developed for Douglas, which was inspired by the sushi bar that place their plates on conveyor plates.  Its unique design also uses RFID technology as a product is placed on the pad the details regarding that product are displayed.