Developed at Retail Access USA-Open D Group

Ralph Lauren launched a new fragrance exclusively for  the Middle East region: Polo Supreme Oud. 
The objectives were to define the launch strategy based on market knowledge, create a powerful merchandising concept aligned with the consumer target, develop the concept into the different merchandising elements required for the launch and consolidate them into a launch book. The black and gold luxurious feel of the exhibition space is what we felt was most aligned with the consumer for this region.

Concept renderings and animation 

Mood boards